Money that reflects your priorities

Investing has long been about numbers, growth, returns and risk to build a secure future but today, more investors are seeking a more meaningful approach.

Four out of five respondents to a 2024 survey wanted their investments to have a positive impact in the world.

The survey, by the Responsible Investment Association Australasia (RIAA), found 79% of investors would be more likely to invest in funds or products that have been independently verified as responsible or ethical.

Animal cruelty was a top concern for 66% of survey participants, followed by human rights abuses (60%), gambling (56%), and companies not paying their fair share of tax (55%). Tobacco, weapons and firearms were also cited by  55% of respondents.

This growing interest in responsible investment saw assets under management in Australian funds rise 24% to more than $1.6 trillion in 2024.

Meanwhile, a 2025 survey of 3,500 high-net-worth Australian investors found that sustainable investing is gaining traction, provided appropriate returns, clear risk and return profiles, and transparent performance reporting are in place.

Adding value

Aligning your investments with your values isn’t about changing the way you invest, it’s about adding an extra layer of meaning to the process and shaping your portfolio to reflect what’s important to you.

For some, that might mean supporting companies that innovate responsibly or treat employees well. For others, it could mean avoiding sectors that don’t align with their principles. There’s no one-size-fits-all approach because your values are unique to you.

Investing according to your values doesn’t mean you have to compromise on returns. Many businesses that operate with strong governance and long-term strategies have shown themselves to perform competitively over time. So, you can pursue financial growth while feeling confident that your money is working in ways that matter to you.

In fact, the RIAA noted in 2024 a ten year return of 13.9% for RIAA-certified products, compared with 9.19% for the rest of the market (Australian share funds).

Fundamental investment rules still apply, but diversification is one of the keys to successful values-based investing. It’s not just about limiting your choices, it’s about finding the right mix of investments that meet both your financial and personal criteria.

A well-constructed portfolio can include companies across different sectors that align with your principles while still delivering strong performance. This approach ensures you’re not only investing with purpose but also managing risk effectively.

Taking the first step

Turning this idea into reality can be complex. Investors’ priorities are different, and the investment universe is extensive. That’s where a financial adviser adds value.

A good adviser doesn’t just manage numbers. They listen and take the time to understand what matters most to you, whether that’s supporting certain sectors, avoiding others or balancing ethical considerations with performance goals.

From there, they help design a strategy that reflects your values without losing sight of your financial objectives.

Advisers also provide clarity. With so many investment options available, it’s easy to feel overwhelmed. We can help you navigate choices, evaluate trade-offs, and ensure your portfolio remains diversified and resilient. We can also regularly monitor your investments, making adjustments as markets change and your priorities evolve.

Next steps

If you’ve ever wondered whether your investments truly reflect your values, now is the time to explore your options. Start by considering the principles that matter most to you, the sectors you wish to support – or avoid – and how you define success.

Speak with your local Nexia Adviser to align your portfolio with your values while staying on track to achieve your long-term goals.